Are you overwhelmed by the sheer number of marketing tools and tactics at your disposal? Are you unable to decide which ones are best for you? Too easily distracted by the latest marketing concept?
Now don't get me wrong, understanding the range of tactics available to market your new product is important. However, if you put them to work without integrating them into an overall marketing strategy, the odds on you making a success out of your product launch are
Product Launch PLM
Working in the sweet spot where online, offline and mobile marketing converge
03/20/2012
What Has an Ancient Chinese Warrior Got To Do With Your Marketing Strategy?
Are you overwhelmed by the sheer number of marketing tools and tactics at your disposal? Are you unable to decide which ones are best for you? Too easily distracted by the latest marketing concept?
Now don't get me wrong, understanding the range of tactics available to market your new product is important. However, if you put them to work without integrating them into an overall marketing strategy, the odds on you making a success out of your product launch are
What Has an Ancient Chinese Warrior Got To Do With Your Marketing Strategy?
Are you overwhelmed by the sheer number of marketing tools and tactics at your disposal? Are you unable to decide which ones are best for you? Too easily distracted by the latest marketing concept?
Now don't get me wrong, understanding the range of tactics available to market your new product is important. However, if you put them to work without integrating them into an overall marketing strategy, the odds on you making a success out of your product launch are
03/14/2012
The 7 Step Guide To Launching a New Product - Soup to Nuts
Is your business growth flat lining? Are you finding it difficult to attract new customers ? Do you want to grow your product line without adding overheads ?
If yes, then perhaps you should consider launching a new digital product that once created costs little to maintain. The key is to put your finger on a pain point that your competitors are not properly addressing. There has to be urgency. Your prospects must feel a real urgency in their desire to make this pain go
The 7 Step Guide To Launching a New Product - Soup to Nuts...
03/11/2012
6 Counter Intuitive Marketing and Product strategies
Have you constructed a conversation between you and your ideal client which includes all the arguments that you would both use for and against your value proposition ?
Doing this will help you identify the real problem that he faces and why he is finding it difficult to overcome it. You will then be able to put your finger on the behaviors that cause that problem and immediately be able to relate your knowledge and experience to finding a solution. In the process, you
Product Launch: 6 Counter Intuitive Marketing and Product strategies...
02/22/2012
5 Tips For Writing Product Launch Powerful eMail Copy
To do a successful product launch you want to think in sequences. When you look a little further, a launch is a sequence of sequences. The #1 sequence is your 3 or 4 pre-launch events and supporting them are a number of email sequences...
How should you write those? What tone of voice should they be in? What's the end goal for each sequence?
I bet you have questions like those or maybe even those exactly
I know I did. It's hard to sit down and
02/19/2012
How To Do An Evergreen Product Launch
Do you want to put each product launch you do on autopilot so that it continues to not only bring in qualified prospects but also convert them into new customers... All without you seemingly having to touch a single button or write a single blog post ?
Then, you want to consider doing an evergreen launch
It's true that when you stack one evergreen product launch on top of another, it will take your business to a whole new level. But the reality is that it is
02/17/2012
Facebook in The Middle of New Product Launch
Have you noticed?
Facebook are in the middle of a product launch and everyone is talking about it. In fact the rumor mill is in overdrive in the run up to the big announcement which is going to take place at an invitation only event in NYC. The first ever Facebook Marketing Conference will be live streamed! (Details here.)
This is not only reminiscent of the marketing strategy used so successfully by Apple inc. It's almost a carbon copy right down to the
Product Launch: Facebook in The Middle of New Timeline Launch...
02/15/2012
The One Simple, Proven Way of Selecting a Niche... The Steve Jobs Way
Are you a consultant, expert or author who wants to make the most of his/her expertise by turning it into income without boosting overheads ? AND create a larger circle of influence exposing you to more potential clients wanting to pay you top dollar? OR do you want to add value to a physical product without adding overhead?
Stacking one product launch on top of another in any one of the 4 following markets will certainly put you on the road to long term
02/11/2012
Product Launch | 4 Goals For Your Early Social Media Campaign
Are you wondering how best to use social media in your upcoming product launch? Not sure where to start?
I'm not surprised. Social media marketing [SMM] covers such a wide range of platforms from Facebook to Twitter to Linkedin and on to the newest flavor of the month Pinterest.com that it's hard to decide what to do. The best place to start is by finding out where the people in your market hang out. You may well find that they are never seen on any of the
Product Launch | 4 Goals For Your Early Social Media Campaign...
@Rhuarhii
Working in the sweetspot where online, offline and mobile marketing converge
