To do a successful product launch you want to think in sequences. When you look a little further, a launch is a sequence of sequences. The #1 sequence is your 3 or 4 pre-launch events and supporting them are a number of email sequences...
How should you write those? What tone of voice should they be in? What's the end goal for each sequence?
I bet you have questions like those or maybe even those exactly
I know I did. It's hard to sit down and