No product marketing strategy is complete without a Unique Selling Proposition (USP). It identifies the one reason people should buy from you rather than a competitor. It's the hook that instantly tells your prospects what makes your different. The key is to write yours down in 140 characters or less.
So what's the best way to come up with yours?
Well, as usual there is a process behind it. You don't have to be a wordsmith. You just have to follow this 3 step
Product Launch: How To Create Your USP | Build a Strong Hook | Get It Right Every Time...
